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I tend to think Indian TV advertisements are too broad and rely too much on humour. A friend pointed out that Indian audience is far too fragmented and disallows clear cut segmentation of market thereby making it impossible to target ads. My take on some of the present ads on TV:

Maruti is a mixed bag. Wagon R with its 'hot shot photographer' sucks big time. Maruti esteem ad would make me ashamed of buying the car - notice how the father stumbles to find a synonym for esteem. They could have highlighted the low price & large space tag much better and much less insulting to the small town newly rich families. Zen completely rocks. The boxes are an instant hit for me.

Cola wars are hot even in winter. Coke scores over all others while cashing in on Hritik's Dhoom2 and Krish campaigns. The Blue Billion doesn't quite rise for Pepsi. In this role reversal (for many years, coke made its 'official cricket' motto quite popular), Pepsi piddles out. Huha India, Aaya India but boo boo pepsi. Thums Up specialises in the unrbane young male and sticks to its tradition of Salman, Suneil Shetty, Akshay Kumar with Kunal Kapoor. Not quite my taste but they seem to know what they are doing.

Hutch is brilliant as always. Irfan Khan had done magic with his awesome dialogues. Now it's a pleasure to see the Pug follow the kid everywhere, including a magician's box. Is Hutch being campaigned by Pralhad Kakkar? Is that Kakkar playing the magician?

'Beta, tum koi aisa kaam to nahi kar rahe jo tumhe nahi karna chahiye?' Cheers to Motorola! Cheers to the actor who must have maintained the expression till the biscuit dropped.

Appy is good. 'A cool drink to hang out with'.

Will be back with more later.